{"id":6641,"date":"2023-04-25T00:01:00","date_gmt":"2023-04-24T22:01:00","guid":{"rendered":"https:\/\/celebrityhouse.cz\/?p=6641"},"modified":"2023-04-23T22:55:27","modified_gmt":"2023-04-23T20:55:27","slug":"primark-uvadi-na-trh-svou-prvni-cirkularni-kolekci","status":"publish","type":"post","link":"https:\/\/celebrityhouse.cz\/index.php\/2023\/04\/25\/primark-uvadi-na-trh-svou-prvni-cirkularni-kolekci\/","title":{"rendered":"Primark uv\u00e1d\u00ed na trh svou prvn\u00ed cirkul\u00e1rn\u00ed kolekci"},"content":{"rendered":"\n
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Spole\u010dnost Primark uv\u00e1d\u00ed na trh svou prvn\u00ed \u0159adu v\u00fdrobk\u016f speci\u00e1ln\u011b navr\u017een\u00fdch a vyroben\u00fdch tak, aby se daly opakovan\u011b pou\u017e\u00edvat a recyklovat. Tuto kolekci cirkul\u00e1rn\u00ed m\u00f3dy navr\u017eenou na z\u00e1klad\u011b nov\u00fdch standard\u016f cirkul\u00e1rn\u00edch produkt\u016f spole\u010dnosti, kter\u00e9 vych\u00e1zej\u00ed ze z\u00e1sad stanoven\u00fdch nadac\u00ed Ellen MacArthur Foundation<\/a>, mohou z\u00e1kazn\u00edci v obchodech Primark nakupovat od poloviny dubna. <\/strong><\/p>\n\n\n\n

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Tato 35d\u00edln\u00e1 kolekce, kter\u00e1 zahrnuje p\u00e1nsk\u00e9, d\u00e1msk\u00e9 a d\u011btsk\u00e9 oble\u010den\u00ed, vych\u00e1z\u00ed z univerz\u00e1ln\u00edch obl\u00edben\u00fdch st\u0159ih\u016f, vzor\u016f a barev, kter\u00e9 lze skv\u011ble kombinovat s ostatn\u00edmi kousky v \u0161atn\u00edku. Ka\u017ed\u00fd kus oble\u010den\u00ed byl pe\u010dliv\u011b navr\u017een tak, aby odpov\u00eddal ambic\u00edm spole\u010dnosti Primark sm\u011b\u0159ovat k cirkul\u00e1rn\u00ed budoucnosti, a to od slo\u017een\u00ed vl\u00e1ken a\u017e po zv\u00fd\u0161enou odolnost a recyklovatelnost. Pro Primark jde zat\u00edm o prvn\u00ed cirkul\u00e1rn\u00ed kolekci, dal\u0161\u00ed se chystaj\u00ed pozd\u011bji v pr\u016fb\u011bhu roku. Od stylov\u00fdch d\u017e\u00edn\u016f se \u0161irok\u00fdmi nohavicemi nebo d\u017e\u00edn\u016f voln\u00e9ho st\u0159ihu a\u017e po p\u0159echodov\u00e9 d\u017e\u00ednov\u00e9 svr\u0161ky a pohodln\u00e1 tri\u010dka. To je nov\u00e1 kolekce pro jaro\/l\u00e9to, kterou m\u016f\u017eete nosit s v\u011bdom\u00edm, \u017ee po skon\u010den\u00ed jejich \u017eivotnosti mohou b\u00fdt tyto kousky recyklov\u00e1ny na nov\u00e9 oble\u010den\u00ed a materi\u00e1ly.<\/p>\n\n\n\n

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Jak je u Primarku obvykl\u00e9, i nov\u00e1 kolekce bude nab\u00edzena za p\u0159\u00edzniv\u00e9 ceny, kter\u00e9 se budou pohybovat od 115 K\u010d do 650 K\u010d za kus. To odpov\u00edd\u00e1 vizi spole\u010dnosti Primark u\u010dinit udr\u017eitelnou m\u00f3du dostupnou pro v\u0161echny.<\/strong><\/p>\n\n\n\n

Ka\u017ed\u00fd kousek v kolekci byl navr\u017een a vyroben tak, aby se dal znovu pou\u017e\u00edt nebo recyklovat. V tomto ohledu se spole\u010dnost Primark zam\u011b\u0159ila zejm\u00e9na na 3 oblasti:<\/strong><\/p>\n\n\n\n

1. Udr\u017eiteln\u011bj\u0161\u00ed materi\u00e1ly:<\/strong> Oble\u010den\u00ed obsahuje minim\u00e1ln\u011b 95 % bavlny z programu Primark Sustainable Cotton Programme, kter\u00fd \u0161kol\u00ed p\u011bstitele bavlny, aby spot\u0159ebov\u00e1vali m\u00e9n\u011b vody, chemick\u00fdch hnojiv a pesticid\u016f, a d\u00edky tomu dosahovali i vy\u0161\u0161\u00edho zisku. Zb\u00fdvaj\u00edc\u00edch 5 % tvo\u0159\u00ed lemy, ozdoby nebo knofl\u00edky, kter\u00e9 byly navr\u017eeny tak, aby je bylo mo\u017en\u00e9 snadno odstranit nebo recyklovat.<\/p>\n\n\n\n

2.Trvanlivost: <\/strong>I oble\u010den\u00ed m\u00e1 sv\u016fj \u017eivotn\u00ed cyklus. Primark i jeho z\u00e1kazn\u00edci si ale p\u0159ej\u00ed, aby vydr\u017eelo co nejd\u00e9le. Nov\u00e1 kolekce proto pro\u0161la p\u0159\u00edsn\u00fdmi testy odolnosti v souladu s nov\u00fdmi standardy spole\u010dnosti Primark pro zv\u00fd\u0161enou \u017eivotnost p\u0159i pran\u00ed.<\/p>\n\n\n\n

3. Recyklovatelnost:<\/strong> Ka\u017ed\u00fd kus je navr\u017een tak, aby mohl b\u00fdt na konci sv\u00e9 \u017eivotnosti recyklov\u00e1n. V praxi to nap\u0159\u00edklad znamen\u00e1, \u017ee tam, kde to bylo mo\u017en\u00e9, byly z od\u011bv\u016f odstran\u011bny lemy a knofl\u00edky, aby bylo oble\u010den\u00ed snaz\u0161\u00ed znovu vyu\u017e\u00edt bu\u010f na v\u00fdrobu vl\u00e1ken, nebo nov\u00fdch produkt\u016f. Pou\u017eit\u00e9 oble\u010den\u00ed mohou z\u00e1kazn\u00edci odevzdat na stanovi\u0161t\u00edch pro darov\u00e1n\u00ed textilu, kter\u00e1 jsou v sou\u010dasn\u00e9 dob\u011b v prodejn\u00e1ch Primark dostupn\u00e1 na vybran\u00fdch trz\u00edch.<\/p>\n\n\n\n

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    Nicholas Lambert, vedouc\u00ed odd\u011blen\u00ed cirkul\u00e1rn\u00edch produkt\u016f spole\u010dnosti Primark<\/strong>, k nov\u00e9 kolekci uvedl: \u201eTato kolekce je v\u00fdsledkem mnoha let usilovn\u00e9 pr\u00e1ce na vytvo\u0159en\u00ed nov\u00fdch standard\u016f, jejich\u017e c\u00edlem je umo\u017enit na\u0161im produktov\u00fdm t\u00fdm\u016fm a dodavatel\u016fm vytv\u00e1\u0159et v\u00edce cirkul\u00e1rn\u00edch produkt\u016f navr\u017een\u00fdch v souladu s na\u0161imi z\u00e1vazky v oblasti udr\u017eitelnosti. Jedn\u00e1 se o na\u0161i prvn\u00ed cirkul\u00e1rn\u00ed kolekci cenov\u011b dostupn\u00e9ho oble\u010den\u00ed, kter\u00e9 lze opakovan\u011b nosit, snadno opravovat a nakonec recyklovat. Douf\u00e1me, \u017ee se z\u00e1kazn\u00edk\u016fm kolekce zal\u00edb\u00ed a budou si no\u0161en\u00ed nov\u00fdch model\u016f u\u017e\u00edvat. S jej\u00ed pomoc\u00ed chceme z\u00e1rove\u0148 zm\u011bnit p\u0159edstavu o tom, jak m\u016f\u017ee vypadat cenov\u011b dostupn\u00fd cirkul\u00e1rn\u00ed v\u00fdrobek. I kdy\u017e v\u00edme, \u017ee jde jen o jeden z mnoha krok\u016f v na\u0161\u00ed cest\u011b za t\u00edm st\u00e1t se v\u00edce cirkul\u00e1rn\u00ed firmou, m\u00e1me velkou radost, \u017ee m\u016f\u017eeme tyto nov\u00e9 designov\u00e9 p\u0159\u00edstupy d\u00edky na\u0161\u00ed kolekci v\u00edce roz\u0161\u00ed\u0159it.\u201c<\/em><\/p>\n\n\n\n

    Laura Leahy, asistentka n\u00e1kup\u010d\u00edho pro d\u00e1msk\u00e9 oble\u010den\u00ed Primark<\/strong>, uvedla: \u201eNau\u010dit se navrhovat cirkul\u00e1rn\u00ed v\u00fdrobky byla skv\u011bl\u00e1 zku\u0161enost. Na pilotn\u00ed verzi projektu jsem se pod\u00edlela minul\u00fd rok a jsem nad\u0161en\u00e1, \u017ee se nov\u00e9 produkty kone\u010dn\u011b dostanou k z\u00e1kazn\u00edk\u016fm. Na t\u00e9to \u0159ad\u011b je skv\u011bl\u00e9, \u017ee jde o z\u00e1kladn\u00ed oble\u010den\u00ed, kter\u00e9 lze skv\u011ble kombinovat s ostatn\u00edmi kousky v \u0161atn\u00edku. U\u017e te\u010f se moc t\u011b\u0161\u00edm na dal\u0161\u00ed kolekci, kterou p\u0159iprav\u00edme.\u201c<\/em><\/p>\n\n\n\n

    Jules Lennon, vedouc\u00ed odd\u011blen\u00ed m\u00f3dy Nadace Ellen MacArthur<\/strong>, <\/em>uvedla: \u201eAbychom vy\u0159e\u0161ili probl\u00e9m sou\u010dasn\u00e9ho line\u00e1rn\u00edho m\u00f3dn\u00edho pr\u016fmyslu, mus\u00edme p\u0159ej\u00edt k ob\u011bhov\u00e9mu hospod\u00e1\u0159stv\u00ed v oblasti m\u00f3dy, kde se oble\u010den\u00ed v\u00edce pou\u017e\u00edv\u00e1, vyr\u00e1b\u00ed se tak, aby se mohlo znovu recyklovat, a je z bezpe\u010dn\u00fdch a recyklovan\u00fdch nebo obnoviteln\u00fdch vstup\u016f. Spole\u010dnost Primark svou \u00fa\u010dast\u00ed v projektu The Jeans Redesign a v\u00fdvojem sv\u00e9ho standardu pro cirkul\u00e1rn\u00ed v\u00fdrobky ud\u011blala velk\u00fd krok vp\u0159ed na sv\u00e9 dlouhodob\u00e9 cest\u011b k cirkul\u00e1rn\u00edmu hospod\u00e1\u0159stv\u00ed. Je tu jasn\u00e1 cesta a te\u010f je pot\u0159eba pokra\u010dovat v \u0159\u00edzen\u00ed tohoto procesu, rychle a ve velk\u00e9m m\u011b\u0159\u00edtku.\u201c<\/em><\/p>\n\n\n\n

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      Z\u00e1rove\u0148 s touto \u0159adou zve\u0159ejnila spole\u010dnost Primark sv\u00e9 nov\u00e9 regule Circular Product Standard, kter\u00e9 p\u0159edstavuj\u00ed z\u00e1kladn\u00ed r\u00e1mec pro to, jak hodl\u00e1 Primark od nyn\u011bj\u0161ka navrhovat sv\u00e9 v\u00fdrobky. Budou se jimi \u0159\u00eddit jak produktov\u00e9 t\u00fdmy spole\u010dnosti, tak jej\u00ed dodavatel\u00e9, aby pomohli naplnit ambice Primarku na co nejdel\u0161\u00ed \u017eivotnost a co nejlep\u0161\u00ed recyklovatelnost jeho od\u011bv\u016f. Regule budou z\u00e1rove\u0148 ka\u017edoro\u010dn\u011b aktualizov\u00e1ny, aby odpov\u00eddaly nejnov\u011bj\u0161\u00edm pokrok\u016fm, kter\u00e9 bude Primark v t\u00e9to oblasti \u010dinit.<\/p>\n\n\n\n

      Nov\u00e9 regule byly vypracov\u00e1ny ve spolupr\u00e1ci s think tankem Circle Economy a neziskovou vzd\u011bl\u00e1vac\u00ed organizac\u00ed Sustainable Fashion Academy. Vych\u00e1zej\u00ed z vize cirkul\u00e1rn\u00ed ekonomiky pro m\u00f3du, kterou vypracovala nadace Ellen MacArthur Foundation, sv\u011btov\u00fd l\u00eddr v oblasti ob\u011bhov\u00e9ho hospod\u00e1\u0159stv\u00ed, a z konzultac\u00ed s nevl\u00e1dn\u00ed organizac\u00ed WRAP, kter\u00e1 se zab\u00fdv\u00e1 ochranou klimatu. Organizace Circle Economy i Sustainable Fashion Academy spolupracovaly se spole\u010dnost\u00ed Primark tak\u00e9 na v\u00fdvoji speci\u00e1ln\u00edho \u0161kolic\u00edho programu Circular by Design, jeho\u017e c\u00edlem je vzd\u011bl\u00e1vat produktov\u00e9 t\u00fdmy a kl\u00ed\u010dov\u00e9 dodavatele spole\u010dnosti Primark v z\u00e1sad\u00e1ch cirkul\u00e1rn\u00edho hospod\u00e1\u0159stv\u00ed a jejich uplat\u0148ov\u00e1n\u00ed v ka\u017edodenn\u00ed pr\u00e1ci.<\/p>\n\n\n\n

      Uveden\u00ed kolekce navazuje na lo\u0148skou pilotn\u00ed verzi projektu Circular Product Standard, v r\u00e1mci n\u00ed\u017e spole\u010dnost Primark vy\u0161kolila prvn\u00ed skupinu design\u00e9r\u016f, n\u00e1kup\u010d\u00edch a dodavatel\u016f v oblasti cirkul\u00e1rn\u00edho designu. Letos se ji\u017e bude \u0161kolen\u00ed t\u00fdkat v\u00edce ne\u017e 500 \u010dlen\u016f produktov\u00fdch t\u00fdm\u016f spole\u010dnosti Primark a dal\u0161\u00edch vybran\u00fdch dodavatel\u016f.<\/strong><\/p>\n\n\n\n

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        Zdroj foto: <\/strong>PRIMARK<\/p>\n\n\n\n

        <\/div>\n","protected":false},"excerpt":{"rendered":"

        Spole\u010dnost Primark uv\u00e1d\u00ed na trh svou prvn\u00ed \u0159adu v\u00fdrobk\u016f speci\u00e1ln\u011b navr\u017een\u00fdch a vyroben\u00fdch tak, aby se daly opakovan\u011b pou\u017e\u00edvat a recyklovat. 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